Our symbol is a monograph influenced by cosmology, hieroglyphs, and music notations that evolved into unique markings,When the individual markings are overlayed the resulting icon reveals itself. Developing our identity was a unifying moment for our leadership team. We are moved by the strength of our mythology, and its ability to render an iconography, which we felt, could rally a movement. We worked with Paddy Harrington, Founder of Frontier, a critically acclaimed design office dedicated to purposeful and inspiring ideas. Naturally, Paddy joined our Leadership team.